Marketers Seek To Score In Tough Times By Playing At The U.S. Open

The U.S. Open is the perfect venue for watching the branding game.

Forbes, September 8, 2009 — For those of us in marketing there's a competition at the U.S. Open that's equal to the exciting Melanie Oudin when it comes to the potential for big bucks. It's the competition among corporate sponsors of the tournament for consumer attention. While the tennis balls are certainly interesting to tennis buffs like me, as a branding professional it's the match for eyeballs that really peaks my interest.