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SEP 11

Motorola Phone Focuses on Social Networks

The company hopes the new phone, called the Cliq, will reverse its plummeting cellphone sales

New York Times, September 11, 2009 — Motorola introduced the first of a new generation of smartphones Thursday that it hopes will reverse its plummeting cellphone sales. The phone, called the Cliq, is meant for young people obsessed with social networks. Instead of the traditional menu of features, the Cliq’s home screen is an ever-changing mosaic of e-mail, Twitter tweets and status updates, superimposed over photos of the people sending those messages.

Categories: Marketing, Innovation

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