CMOs: Don't Neglect Innovation at the Expense of Your Bottom Line†

Former Best Buy, eBay CMO Linton Offers Brands 5 Tips to Help Change Consumer Behavior

Advertising Age, September 10, 2009 — Given that innovation is the only sustainable advantage these days, advertisers need to allocate at least 10% of their marketing budget to foster it, even in these economically challenged times, said former eBay and Best Buy CMO Mike Linton, who spoke to an audience at the Aberdeen Group's Chief Marketing Officer Summit here yesterday.