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Study: Companies Focused On Marketing Accountability

MediaPost Publications, September 10, 2009 — Companies have stepped up their emphasis and focus on marketing accountability practices, according to a new survey by the Association of National Advertisers and Synovate's Marketing Management Analytics.

Category: Marketing
Tags: marketing accountability, marketing effectiveness

Related Factoid

75% of respondents reported a decrease in their marketing budget in 2009, while 67% of respondents said marketers were expected to drive more sales with the same or a lower budget. - 2009 ANA/MMA Marketing Accountability Survey

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