Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
OCT 2006

Letting Consumers Control Marketing: Priceless

New York Times, October 9, 2006 — REMEMBER the old advertising slogan, “Let Hertz put you in the driver’s seat”? Marketers of all sorts are now being urged to give up the steering wheel to a new breed of consumers who want more control over the ways products are peddled to them.

Categories: Marketing Strategy, Customer Experience
Tags: Mini, P&G, Wal-Mart

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