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IKEA's Burbank store and the guerrillas in housewares

Los Angeles Times, September 8, 2009 — For reasons known only to the pop-culture gods, IKEA — the Swedish retailer of cheap, lingonberry-flavored furniture and other shinola — has suddenly become a ubiquitous presence in the ether. Example: in August, when the 2010 IKEA catalog came out, people went utterly bonkers because the designers had changed the print font from the familiar Futura to Verdana — an esoteric difference, to be sure.

Categories: Brand, Marketing
Tag: Ikea

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