CMO Sentiment Looking Up

Marketers are optimistic but realistic

eMarketer, August 26, 2009 — According to the July 2009 “CMO Survey” by Duke University’s Fuqua School of Business and the American Marketing Association, marketers are looking up after a gloomy recession.

Fully 59% of marketers responding to the survey reported being more optimistic about the economy than three months before. They were also looking up when it came to revenues: 47% reported feeling more optimistic about revenues from end customers and 39% felt the same about revenues from channel partners.