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AUG 25

Customization Site Lures Mustang Fans

MediaPost Publications, August 25, 2009 — To help promote the 2010 Mustang, Ford is tapping into the model's cult status with a customization site that goes well beyond sampling the classic car in different colors. The Mustang Customizer on the car's microsite lets auto enthusiasts choose from among 239 accessories across 18 categories including wheels, decals, spoilers and grilles to create their own dream machine.

Categories: Brand, Marketing
Tags: Ford, Mustang, Customization, digital marketing, Web Site

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