Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
OCT 2006

James McDowell, Manging Director, MINI USA, BMW of North America

ANA Marketing Maestros, October 6, 2006 — James L. McDowell told us the story of the MINI – one of the most important products for BMW.  He starts out by asking how many in the audience have a friend with a MINI, where about 1/3 of the crowd raises their hands.  He tells us that the MINI has actually been around since the 50’s – starting with the Austin 850

Category: Marketing Strategy
Tags: BMW, Mini, Launch Strategy

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article