Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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DEC 2006

Outlook 2007

BtoBOnline 2007 Marketing Priorities and Plans

BtoB Magazine, December 11, 2006 — Marketing will get a big boost in 2007 as b-to-b marketers increase overall budgets, shift more dollars to online and try out new technologies, according to BtoB's "2007 Marketing Priorities and Plans" survey.

Category: Marketing Strategy
Tags: Budget, Marketing Tactic, Media Mix

Related Factoids

B-to-b marketers' primary goal in 2007 will be customer acquisition (picked by 62.3% of survey respondents), followed by brand awareness (19.5%) and customer retention (11.0%). Other goals (7.3%) include new market growth, product penetration, research and positioning the company as a thought leader.
For B2B Marketers, in 2007 web site development will get the largest share of the online marketing budget (31.7%). Other media that will get a significant share include e-mail (21.8%), search (18.7%) and webcasts (8.8%). Banner advertising will receive only 5.9%, while sponsorships will make up 5.5%. A new and growing medium, online video, will receive 2.7% of the online marketing budget. Other online tools, which will make up 4.9% of online spending, include blogs, RSS, product listings and lead generation programs.

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