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JUL 31

Microsoft And comScore Partner To Measure Brand Marketing

MediaPost Publications, July 31, 2009 — To help brand advertisers better measure and track their online ad campaigns, Microsoft on Thursday announced a collaboration with comScore to design a digital media-planning service. The Reach and Frequency Planner — or RF Planner, for short — was developed to help advertisers more easily determine and predict how consumers will respond to their digital ads.

Category: Marketing
Tags: ComScore, Microsoft, brand advertising, marketing effectiveness, media planning

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