Facebook and MySpace: Beware Of The Mommy Bloggers

MediaPost Publications, July 29, 2009 — was reading the write-ups of last week's BlogHer conference in Chicago secretly jealous that even though I'm a mommy and a blogger, this junket was simply not in the cards for me.

But it wasn't just jealousy that drove my interest, it was how the mommy bloggers inadvertently, perhaps, uncovered a central truth about social media marketing: it isn't at all about carefully targeted display ads, or search ads, but about relationship-building. Unfortunately, that isn't something the Facebooks and MySpaces of the world have learned to monetize very well yet. So, while the discovery of the mommy bloggers is great for advertisers, it's not so great for those who are trying to be the broker that connects the bloggers with the marketers. That connection is already happening directly.