Managing Your Small Business’s Online Reputation

Monitoring the Web conversations, interacting with customers and honing your technical know-how can help your business get ahead.

New York Times, July 29, 2009 — Your customers are talking about you — and the whole world is listening.

Local review sites are reshaping the world of small business by becoming the new Yellow Pages, one-stop platforms where customers can find a business — and also see independent critiques of its performance.

How do you manage your reputation when everybody is a critic?