Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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OCT 2006

The Branding Game

Call it about time, but hotel companies are mastering brand refinement

Lodging Magazine, October 6, 2006 — When Jean Thomas switched industries in 2002, leaving Kraft Foods for the Cendant Hotel Group, her first impression of lodging was the depth and breadth of customer information—most of it freely given up at check-in and check-out. Her second impression was how little of that information explained why customers did what they did.

Categories: Brand Strategy, Customer Experience
Tags: Marriott, Wyndham

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