Big Spenders Get the Most Buzz†

BrandIndex: LG, Ford Advertising Has Consumers Talking

Advertising Age, July 27, 2009 — Spend and you will get buzz.

That seems to be one takeaway from YouGov's BrandIndex, which compiled daily feedback from thousands of consumers for the first half of the year in order to find out which brands consumers are buzzing about and which brands they're not.