Motel 6 Has Designs on Your Business

The budget lodging chain hired a designer of cruise ships and airline cabins to spruce up its look and lure in newly cash-conscious travelers

BusinessWeek, July 20, 2009 — Motel 6 hardly has a reputation for good design. At its best, the 47 year-old chain has been heralded for simple, no-frills efficiency. At its worst, it has been the punch line of jokes about dangerous roadside love-ins.