Marketers Like Twitter More Than Consumers Do

MediaPost Publications, July 27, 2009 — The Rockies may crumble, Gibraltar may tumble, they're only made of clay, but is Twitter here to stay?

Harris Interactive's new study with LinkedIn Research Network suggests advertisers are a lot more optimistic about the staying power of that web platform for pointillist pontification than regular people. The firm ran an online poll of 1,015 marketers and agency types and 2,025 consumers in June, asking their opinions about Twitter and its uses as a marketing platform and found some disparities.