Pepsi Sweats Over Gatorade†

CEO Nooyi Concedes Sports Drink's Growth Days Are Over; Redesign Backfires

Wall Street Journal, July 23, 2009 — PepsiCo Inc. is fumbling in its efforts to turn around sales of Gatorade, which weighed on second-quarter profits.

Sales of Gatorade, which PepsiCo snared in its $13.8 billion acquisition of Quaker Oats Co. in 2001, have slid this year despite a flashy new marketing campaign that simplified the product's label to "G."