Twitter Generates $48 Million of Media Coverage in a Month†

But Can It Maintain Its Sizzle?

Advertising Age, July 20, 2009 — Twitter's been the toast of TV news programs, daytime talk shows, magazine editors and newspaper reporters. But what's all that chatter worth?

According to news-monitoring service VMS, a cool $48 million over the past 30 days. (That's half of what Microsoft plans to spend marketing its biggest product launch of the year, Bing.)