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JUN 2

A Memo to the CEO: Marketing Matters

Prophet, June 2, 2009 — Michael Dunn recently spoke to Consulting about The Marketing Accountability Imperative. This interview reviews the book's tools, metrics, and anecdotes designed to help marketers navigate through this new landscape by proving ROI and communicating their mission and results more effectively with the executives in the corner offices.

Category: Marketing
Tags: marketing effectiveness, metrics, ROI

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