Zappos Review Incites Reproach From Agency Creative†

Ignited's Mike Wolfsohn Says Online-Retail Darling Exemplifies What's Wrong With the Process

Advertising Age, July 14, 2009 — Zappos is known for stellar customer service, but when it comes to dealing with adland, the marketer is portrayed in a blog post by a creative at ad shop Ignited as the poster child for a flawed agency review process.