Millennials Most Interested In Loyalty Programs

MediaPost Publications, July 13, 2009 — U.S. consumer participation in rewards programs is on the rise across all demographic segments, according to Colloquy, the Cincinnati-based loyalty marketing consultancy. The study reports a 19% participation growth by the general population since 2007.

Participation by Millennials (ages 18-25) has climbed 32% since last measured in 2007.