How Coke Is Targeting Black Consumers†

Q&A With Yolanda White, Assistant VP of African-American Marketing

Advertising Age, July 1, 2009 — Coca-Cola re-established a dedicated African-American marketing group in 2006. The beverage giant has spent the past few years testing programs and conducting market research. And in the first half of this year, those efforts have come to fruition, with four new campaigns for the Dasani and Coca-Cola brands.