Foes No More, Ad Agencies Unite With Internet Firms

Analysts say Internet companies and ad agencies have no choice but to work together to develop ways to make money from digital media.

New York Times, June 30, 2009 — Advertising agencies and Internet companies once viewed each other as foes, but are now coming together to harness the potential for online advertising. Like many other segments, online ad spending has slowed from its previous breakneck pace during the deep recession, forcing companies to devise new ways to chase fewer dollars.