Why CMO Role Is Not as Important as You Think†

Study of Fortune 1,000 Finds Post's Authority Is Limited at Most Companies

Advertising Age, June 18, 2009 — As if average 28-month tenures weren't enough of a disincentive for marketers to seek the chief marketing officer hot-seat, a recent assessment of SEC filings of Fortune 1,000 companies suggests that the post remains low on the priority list at many organizations, and CMOs' authority remains limited.