Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
NOV 2006

FACT PACK 2006†

TOP LINE DATA ON THE ADVERTISING AND MEDIA INDUSTRIES

Advertising Age, November 14, 2006 — GENERAL MOTORS CORP. is the top marketer by ad spending in the U.S. but who ranks

first on a global basis?

Category: Marketing Strategy
Tags: Budget, Marketing Tactic, Media Mix

Related Factoids

A spot for Fox TV’s American Idol on Wednesdays at primetime commands the most dollars per :30 ($518,466), runner-up CSI:Crime Scene Investigation on CBS-TV commands $478,000 per :30 the following night
Biggest U.S. ad medium: Direct Mail $52.2B (19.8%), Newspaper $46.6B (17.7%), Broadcast TV $46.3B (17.5%), Cable TV $21.5B (8.2%), Radio $19.6B (7.4%).
GENERAL MOTORS CORP. is the top marketer by ad spending in the U.S. with $4.0B, P&G is #2 with $3.9B and Tim Warner is #3 with $3.3B.
Inflation...In 2006 tha average :30 spot during the Super Bowl cost $2.5M, in 1996 a :30 spot cost $1.1M, and in 1986 the same spot cost $550K
The top global marketers by ad spending: P&G $7.9B, GM $3.9B, Unilever $3.5B, Ford $2.8B, L'Oreal $2.6B

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