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JUN 11

A Cheap Date, With Child Care by Ikea

New York Times, June 11, 2009 — IKEA’S inexpensive, contemporary furniture has attracted frugal shoppers for years, but a different kind of bargain is luring deal hunters to the Swedish retailer as the economy struggles to recover. And this offer doesn’t even require you to use an Allen wrench.

Over-stretched, money-conscious parents are using the store’s supervised play area as their personal baby-sitting service.

Categories: Brand, Marketing

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