What Danica Patrick Could Do for Nascar, Sponsors†

Observers Say Marketers Could Pump $50 Million to Be Close to Popular Driver

Advertising Age, June 9, 2009 — Nascar might just have an answer to the soft economy that's hurting TV ratings, live attendance, and sponsor recruitment: Danica Patrick.Arguably one of the best-known drivers in the world — despite having won just one race — Ms. Patrick is allowed to begin negotiations this week on a new contract with IndyCar team owners, and the racing rumor mill is churning that she is seriously contemplating a switch from open-wheel to stock-car racing in Nascar.