Target Offers Taste of DailyCandy†

Retailer's Site Will Feature Product Picks, Articles From Newsletter's Editors

Wall Street Journal, June 2, 2009 — Target has its bull's-eye on a new venture: online media.

On Tuesday, the retailer plans to formally announce a partnership with DailyCandy.com, the email newsletter and Web site owned by cable operator Comcast that covers fashion and culture for a mostly female audience.

The venture, called Red Hot Shop, will be a special section of Target.com that will feature products from up-and-coming designers selected by DailyCandy editors, along with articles and artwork by the DailyCandy team. It is part of a broader ad deal in which Target is paying to advertise with DailyCandy; neither side would disclose the value of the deal.