Best Buy's Own Brands Gaining Steam

Investors.com, May 26, 2009 — Best Buy (BBY) store shelves hold consumer electronics products from Panasonic (PC), Samsung and Sony (SNE)— and Dynex, Insignia and Rocketfish.

Those latter three names are lesser-known but close to the heart of Best Buy and increasingly popular with shoppers. They are private-label brands owned by Best Buy, the nation's No. 1 consumer electronics chain. Best Buy has seen sales of its exclusive store brands rise rapidly thanks to low prices and innovative designs.