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MAY 27

B2B Marketers Turn to Digital Tactics

eMarketer, May 27, 2009 — According to a joint study by MarketingProfs and Forrester Research, most business-to-business (B2B) marketers are not folding in the face of the economic downturn.

Two-thirds of marketers surveyed in 2008 said their budgets would either stay the same in the next year or increase.

Category: Marketing
Tag: B2B

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