Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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SEP 2006

Scanners Check Out Who's Browsing†

Marketers, Retailers Test Sensors to Weigh Reach of In-Store Promotions

Wall Street Journal, September 27, 2006 — Just how many shoppers saw that promotional display in Aisle 9? To get a better idea, marketers may soon be beaming infrared rays down the supermarket aisle.

Category: Marketing Strategy
Tags: In-Store Marketing, Metrics & Measurement

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