Why We Will Remember Tide Thursday†

P&G Expected to Trim Prices, Boost Ad Dollars to Fight Off Value Brands

Advertising Age, May 25, 2009 — Analyst conferences are rarely exciting, but when P&G Chairman-CEO A.G. Lafley appears at one this week, some believe the near-term future of package-goods marketing — and the long-term future of Procter & Gamble — may hang in the balance.