Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
SEP 2006

Modern Families Present Targeting Challenge to Marketers†

Advertising Age, September 26, 2006 — Yahoo, OMD: Children, Females Have More Decision-Making Power

Category: Marketing Strategy
Tags: Yahoo, Customer Targeting

Related Factoids

Children Influence 50% of all Purchases
People on average pack 43 hours worth of activity into a typical day. On a global scale, 8.7 of those hours are spent with media; Americans spend the most time with media at 9.5 hours. (OMD & Yahoo Study)

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