SEP
2006
Modern Families Present Targeting Challenge to Marketers†
Advertising Age, September 26, 2006 — Yahoo, OMD: Children, Females Have More Decision-Making Power
Category: Marketing
Related Factoids
Children Influence 50% of all Purchases
People on average pack 43 hours worth of activity into a typical day. On a global scale, 8.7 of those hours are spent with media; Americans spend the most time with media at 9.5 hours. (OMD & Yahoo Study)
