Why Sony Missed the iPod - The Curse of Silos

By David Aaker

Prophet, February 6, 2009 — Sony's three silos thwarted their efforts to create a new category and preempt Apple's iPod. It is likely that a product that combined the energies, resources, and customer insights of the three silos and was improved over time would have been successful and that the iPod opening would not have materialized. (Marketing Daily)