The Shift: Becoming Visionary Marketers Who Control Quest for Growth

By Scott Davis

Prophet, May 1, 2009 — This article, focused on key themes from Scott Davis' upcoming book, "The Shift," outlines a series of profound shifts that have ushered in a new era in marketing. This era is marked by Visionary Marketers who know that no one is better suited to help drive the growth agenda than the head of marketing.