Social Media Fails To Manifest As Marketing Medium, Report Likens Twitter To TiVo: More Hype Than Re

MediaPost Publications, May 20, 2009 — Social media has reached critical mass, with 83% of the Internet population now using it - and more than half doing so on a regular basis - according to new research being released today by Knowledge Networks. But for all the media industry's hype and buzz surrounding social networks, microblogs, and other social networking platforms, the genre has failed to become much of a marketing medium, and in the opinion of the Knowledge Networks' analysts, likely never will.