In Mac vs. PC Battle, Microsoft Winning in Value Perception†

View Has Shifted Dramatically Among Young Demo Since 'Laptop Hunters' Campaign

Advertising Age, May 18, 2009 — NEW YORK (AdAge.com) — Apple may have some of the most interesting online ads we've seen in a while, but Microsoft's recent push to paint the competitor as pricey is starting to work, according to data from BrandIndex.