Should Apple Be Arbiter of Taste for iPhone Apps?†

As Marketer Goes Mass, Issues Arise Around Third-Party Content

Advertising Age, May 11, 2009 — eah, they have an app for that. But should they?

That's a question beginning to seriously plague iTunes, which offers more than 35,000 mobile games, utilities and entertainment applications from third-party publishers that generate $1 million in average daily revenue for Apple.