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JAN 2007

TNS Media Intelligence Forecasts 2.6 Percent Increase in U.S. Advertising Spending for 2007

Internet to Continue Double Digit Growth, With Syndicated TV, Outdoor and Magazines Higher Than Market Average

Associated Press, January 8, 2007 — Total U.S. advertising spending is expected to increase 2.6 percent in 2007 to $153.7 billion, according to the full-year forecast released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. This anticipated tepid gain is the smallest since the media economy emerged from its 2001 recession and follows estimated advertising spending growth of 3.8 percent in 2006.

Category: Marketing Strategy
Tags: Budget, Marketing Tactic, Media Mix

Related Factoid

Total U.S. advertising spending is expected to increase 2.6 percent in 2007 to $153.7 billion, according to TNS Media Intelligence. This anticipated tepid gain is the smallest since the media economy emerged from its 2001 recession and follows estimated advertising spending growth of 3.8 percent in 2006.

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