Home Business Brand Marketing Innovation Design  
MAY 5

Connecting With Power Moms†

60 percent of moms feel that marketers are ignoring their needs

Brandweek, May 5, 2009 — NEW YORK Marketers have made great strides in recent years to better understand and connect with moms. But in trying to perfect the message, many have forgotten to listen to the very consumer they are trying to woo.

Category: Marketing
Tag: Moms

Related Factoid

According to M2Moms, 60 percent of moms feel that marketers are ignoring their needs, and 73 percent feel that advertisers don't really understand what it's like to be a mom.

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article