Kodak Develops as Modern Brand With Digital Shift†

CMO Hayzlett Takes on Active Social-Media Approach to Marketing

Advertising Age, April 27, 2009 — Kodak CMO Jeffrey Hayzlett has more than 2,500 friends on Facebook and more than 3,200 followers on Twitter. He recently presided over the first-annual Streamy Awards for web TV, sponsored by Kodak, and both blogs and tweets about Kodak's coming involvement in the May 10 episode of "Celebrity Apprentice."

A new style of CMO has arrived.