Online Security Is Marketers' Responsibility, Too†

How to Prevent Your Brand From Becoming a Victim of Cyber Fraud

Advertising Age, April 27, 2009 — Heads up, marketers. You might want to find a time to pay a visit to the IT guys around the corner. A new study by the nonprofit Online Trust Alliance suggests that marketers are doing too little to protect the reputation of their brands online, with only 37% of Fortune 500 companies taking robust security measures to safeguard against cyber-fraud. And phishing — fake e-mails often sent under the guise of well-known, trusted brands, usually to obtain credit-card numbers — is on the rise.