Anheuser's New Game: Ping Pong†

Brewer, Reappraising Deals, Signs on to Sponsor Ping-Pong Tourney; Taking the Sport Out of the Basement

Wall Street Journal, April 27, 2009 — A group of sports and entertainment marketers is betting ping pong will be the next game to sweep the nation, and Anheuser-Busch InBev's U.S. unit is getting into the action.

Anheuser-Busch, one of the biggest advertisers in the U.S., has signed on as the lead sponsor of the Bud Light Hard Bat Ping Pong Tournament, which started last month.