Chinese Learn English the Disney Way†

Wall Street Journal, April 19, 2009 — Mickey Mouse has a new job in China: teaching kids how to speak English at new schools owned by Walt Disney Co. popping up in this bustling city.

The company says the initiative is primarily about teaching language skills to children, not extending its brand in the world's most populous nation. But from the oversize Mickey Mouse sculpture in the foyer to diction lessons starring Lilo and Stitch, the company's flagship school here is filled with Disney references