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APR 12

Bravo Shows Move Further Into Licensing Products

If you have ever dreamed of dressing like a reality-show contestant, your moment has arrived

New York Times, April 12, 2009 — Bravo is developing products based on its popular programs, including the “Real Housewives” franchise and “Top Chef,” that will be promoted on the air and sold on Bravo’s Web site. The network will earn licensing fees or take a cut of sales

Category: Brand
Tags: Bravo, Dr. Pepper, Kooba, L'Oreal, Licensing, product developmnet, Product Placement

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