Forrester: Social Media Reaches 'Empowered Women'

MediaPost Publications, April 7, 2009 — In order to effectively engage "empowered women" online, consumer packaged goods brands must design campaigns that enhance communication and aid in consumers' decision-making and influence. And that, according to a new report by Forrester Media, means social media.

In particular, 42% of this prized demographic reported visiting social networks like Facebook and MySpace, compared to just 33% of all U.S. adults online engaging in such activity.