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APR 7

Warm and Fuzzy Makes a Comeback

New York Times, April 7, 2009 — IF music hath charm to soothe the savage breast, what can calm worried consumers during an economic crisis? Madison Avenue believes one answer is nostalgia.

Category: Marketing
Tags: Coca-Cola, Diet Coke, McDonald's, Pepsi, Target, ad revival, Advertising, jingle, slogan

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