What Orangutans Taught Simon Clift About Social Media†

CMO Says Unilever Is Still Trying to Shake Mind-set of One-Way Communications

Advertising Age, April 8, 2009 — Unilever is only starting to understand social media, but it's already learned plenty about its capability to make and break brands — sometimes the hard way, said Chief Marketing Officer Simon Clift at the Advertising Age Digital Conference today.