Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
SEP 2006

Enlisting Science's Lessons to Entice More Shoppers to Spend More

New York Times, September 19, 2006 — A shopper entered the OfficeMax store in Macedonia, Ohio, and paused briefly to pick up a canvas shopping bag from a rack near the front door. Ann Marshall, an artist who has a part-time job as a sort of anthropologist of shopping, noted that on her clipboard.

Category: Customer Experience
Tags: OfficeMax, Metrics & Measurement, Research

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